12 Instagram Tips Your Brand Needs to Act on
Instagram is one of the most popular social media platforms. For a good reason—it’s a great way to connect with friends and followers, share photos and videos, and build a community around your brand or product. If you want to be successful on Instagram and work from anywhere, there are a few things you need to keep in mind. Here are twelve simple tips that will help you increase likes on Instagram and reach more people with your content.
Create a Cohesive and On-Brand Profile
Your Instagram profile is like your brand’s business card—it should represent who you are and what you do. Use high-quality, visually appealing, and on-brand images, and make sure your bio is clear and concise. You want people to quickly get an idea of who you are and what your brand is all about.
Creating a cohesive and on-brand profile for your Instagram account is essential in establishing yourself as a solid social media presence. To get started, think about your brand’s overall look and feel.
What are your company colors and logo? What image does your brand convey, and how do you want people to perceive it? Once you have a clear understanding of your brand’s identity, you can start to create content that is in line with that.
You need to ask yourself a lot of basic but necessary questions when planning your company. The results, however, far exceed the cost when it comes to having a good brand strategy.
Image Source: Giphy
Use High-Quality Images
Investing in a good camera or enlisting the help of a professional photographer can go a long way on Instagram. As quality photos are one of the most essential elements for success on this platform, they need to stand out. Ensure that your images are well-lit, visually appealing, and accurately represent your brand’s identity. This makes your posts more visually appealing and can also help you build a strong brand identity and expand your followers and likes.
Use Hashtags Strategically
Hashtags allow users to find posts that may be relevant to them and improve the visibility of your own posts. For example, if you run a health food company and want to reach people interested in healthy living, use hashtags like “health,” “wellness,” and “fitness” to reach your target audience. Be sure to use only a few hashtags per post, as over-saturating your content with them may cause it to be overlooked by users.
To effectively utilize hashtags on social media, you should research beforehand to find the most popular and relevant hashtags for your posts. Ensure that you are using the correct hashtag formats, as not all social media platforms use the same format. For example, on Instagram and Twitter, you can only use limited hashtags per post, so make sure that your hashtags are relevant and high-priority.
Interact Directly with followers:
To build a strong presence on Instagram, it’s essential to engage with your followers. You can do this by liking and commenting on their posts and following and interacting with other accounts in your industry. This can help you gain exposure for your brand and be a great way to effectively increase Instagram likes.
Additionally, you can use tools like Simply Measured to help measure your brand’s performance on Instagram and track important metrics like follower growth and engagement rate.
It is essential to post often and consistently—try posting simultaneously every day or week so that followers know when they should expect new content from you. This also helps keep people engaged and ensures that people don’t forget about your brand.
Image Source: Giphy
One of the best ways to keep your followers engaged and interested in your content is to consistently post on a regular basis and post relevant and new information. This can help you build a loyal following who will be more likely to interact with, share, and recommend your content to others.
Take Advantage of Instagram Stories
In addition to regular posts, take advantage of Instagram Stories, which allow you to share quick snippets of content that disappear after 24 hours. This is a great way to give followers a behind-the-scenes look at your brand or share short video clips or images that may not be appropriate for (or fit the style of) your Instagram page .
Another great way to connect with your followers is by going live on Instagram—this allows people to interact with you in real-time and ask questions or make comments. This is a great way to build a rapport with your audience and create a more personal connection. It can be a great way to show off your products or services, give a behind-the-scenes look at your business, or even just give people a peek into your everyday life.
Make Use of IGTV
If you’re looking to share longer-form video content with your followers, IGTV is a great option. This feature allows you to upload videos up to 10 minutes in length, perfect for tutorials, product demonstrations, or vlog-style content.
IGTV is a great way to connect with your followers more meaningfully. It allows you to share longer-form video content that is engaging and informative while also showcasing your personality and brand voice. IGTV is a great way to connect with your followers and build a strong relationship with them, whether you’re uploading tutorials, product demos, or vlog-style content.
Leverage Shoppable Posts
If you sell products through your website or online store, take advantage of shoppable posts on Instagram, which allow people to purchase items directly from your posts.
This is a great way to increase sales and reach a wider audience with your product offerings. Be sure to use relevant hashtags, too, so that your target audience can easily find you. On top of that, you should only ever promote things that are relevant to your niche and profile. Doing otherwise may result in loss of followers due to the irrelevance of the content.
Use Paid Ads
Paid ads are a great way to reach a broader audience on Instagram and can help you get your content in front of the people who are most interested in it. You can target your ads based on interest, location, gender, and many other factors.
Although ads aren’t recommended for businesses trying to start on a budget, they can be an excellent way to speed up progress. The advantage of paid ads is that it allows you to focus your efforts on those most likely to engage with your content.
No matter what method you use to grow your Instagram following, remember to focus on quality over quantity. It’s better to have a smaller group of effective ads rather than a large group of ‘okay’ ones.
Cross-Promote Across Other Platforms
If you have a presence on other social media channels like Facebook or Twitter, don’t forget to cross-promote your Instagram content there, too—this is a great way to reach a wider audience and grow your following.
One of the simplest ways to cross-promote your Instagram content is by including links to your posts in your email marketing campaigns. This allows you to reach existing customers and followers who might not already follow you on Instagram.
Additionally, if you have a blog or website that you regularly update with new content, include social sharing buttons so that people can easily share your posts.
Partner with influencers:
Image Source: Giphy
Suppose you want to connect with potential customers on Instagram. In that case, one of the best ways to do so is through influencer marketing. Influencers are people who have large followings on Instagram, and their opinions and recommendations can be incredibly influential among their followers. Together, you could make an extremely influential and profitable team!
To find relevant influencers in your industry, start by searching for keywords related to your niche on Instagram.
Instagram can be a powerful tool for marketing your products and services. Still, it takes time and effort to grow a following that’s engaged and interested in what you have to offer. Using the twelve tips we’ve shared in this article, you can start growing your Instagram following today and see real results in increased sales and brand awareness.