Argentina’s online gaming market is already showing great promise, and it’s not even completely live yet. The registration of more than 100 dedicated gaming domain names shows what’s coming.
In order for a gaming operator to legally launch in Argentina, as in any country, it has to abide by a number of rules. The market isn’t fully developed, but there appears to be plenty of interest.
The Association of Argentine State Lotteries (ALEA) reported this week that one rule is finding a lot of support. It stated that there are already almost 100 valid “.bet.ar” registrations for the country’s legal betting websites.
This underscores the beginning of a new stage in the fight against illegal gambling. It is also a significant increase from the 30 registrations just six months ago.
Bet.ar Means Regulated
The domains in the special zone “.bet.ar” provide a tool to differentiate the legal sites from the illegal ones. In order to obtain the ownership of domains, it is necessary to be an online gambling operator validated and authorized by the regulatory bodies. This helps keep the market clean and provide better protection to gamblers.
The National Directorate of the Registry of Internet Domains of the National State administers the identification of “bet.ar” domains. It generated this domain specifically for legal online gambling websites.
With the supply of Internet betting sites on the rise, and as more and more provinces legalize iGaming in their territories, registration in the “bet.ar” zone gives state lotteries a precise tool to combat illegal gambling. ALEA data shows that unlicensed operations increased widely in the pandemic, but new control procedures and identification of platforms that operate outside the domain area can help eliminate them.
Members of the digital ecosystem and any other stakeholder directly or indirectly associated with the industry benefit as well. The new system allows them to identify the operations authorized by the mere fact of being delimited within the domain area “bet.ar.”
New Blocking Tool Has Mixed Reactions
Last year, Facebook and Instagram had to begin blocking questionable gaming sites from Argentina. It’s been a bumpy road, with both positive and negative reactions.
The blocking tool is possible from the coordinated and joint work of ALEA, its members, and Meta (Facebook and Instagram). In the process of implementing the initiative, each member body of ALEA participated in training to learn how to make the reports.
The illegal gambling blocking channel, deployed by ALEA on November 2 of last year, works to ensure industry transparency and protect users from the dangers of pages offering illegal gambling. At the same time, it has continued to receive some complaints from members of the association. Many don’t fully understand how to implement it.
ALEA and Meta launched training sessions to overcome the obstacles. Now, each of the blocks can be put in place in less than 12 hours. This confirms, according to the association, the effectiveness of this channel for blocking illegal gambling. Whether its members feel the same depends on if they can get the hang of the system.
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