ESA Gaming Fulfilling Mission to Become Worldwide Gaming Supplier


ESA Gaming, the online gaming supplier behind EasySwipe, knows what it wants and isn’t going to stop until it gets it. The company is on a mission to become a major gaming supplier and recent expansions are making that goal a reality.

Swedish flag
Swedish flag
Sweden is one of two countries to welcome the arrival of ESA Gaming and its EasySwipe gaming solution this month. The company has been busy adding new territory to its footprint this year. (Image: Shutterstock)

ESA Gaming has spent the past year expanding its reach throughout Europe, although it eyes even more expansion. The gaming supplier is live in Greece, Italy, Portugal and Romania, but recently added two additional countries to its growing list.

EasySwipe arrived on the iGaming scene to offer a fluid transition between online casino and sportsbook operations. The innovative platform joins ESA Gaming’s game aggregator solution, and the response to the company’s offerings is catapulting it to the top of the charts. ESA Gaming added two new countries to its growing list in the past week.

ESA Gaming Enters Sweden, Denmark

A week ago, ESA Gaming announced that it was ready to deliver its EasySwipe platform to the Swedish iGaming market. The launch followed approval by Spelinspektionen, the country’s gaming regulator.

The launch was a significant achievement for the company, which has been working on entering the market for some time. Operators can take advantage of EasySwipe’s content offerings to “boost their cross-sell capabilities” while delivering an innovative gaming experience.

More recently, ESA Games secured a license for Denmark. The company announced today that the Danish Gambling Authority, Spillemyndigheden, greenlighted its launch. The move further solidifies ESA Games’ position in the global gaming market as it continues to explore new ground.

The company asserts that the EasySwipe platform has been a game-changer for the industry. It states that it has been responsible for converting 20% of sports bettors into gamers, increasing operators’ sports betting revenue by 3%. At the same time, it also leads to more time spent interacting with the gaming options, increasing screen time by about 5%.

Intuitive Solution to Operators’ Demands

EasySwipe’s suite of games are accessible via a widget that ESA Games designed and developed. This allows players to move seamlessly between games and sports betting, rather than having to visit another section of the site or a different casino page. Conversion to casino games is also possible at a lower cost.

This is important as competition increases. Operators need solutions that will give them a greater edge. They also want ways to keep players engaged more. Both Sweden and Denmark are witnessing substantial growth of their gaming industries, which means competition will continue to increase.

Last year, Spelinspektionen was dealing with 622 license requests for online gaming operations, closing the year with 2,252 licensed operators. It was likely worth it, though, since the country’s gambling industry was worth $2.67 billion. Online gaming increased 6%, despite the presence of spending limits that were in place through November.

Denmark experienced similar growth. It added 13.27% to its prior-year figures, taking in $427.4 million in 2021. iGaming was responsible for 45.29% of all gambling activity, with sports betting accounting for 38.86%.

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