Football is the most-watched sport in the world and its popularity bleeds into the online gambling space as well. Many punters head to betting sites every day to place wagers on the top leagues – some with more success than others.
Given the unpredictability and variance within the sport, football betting can be very difficult, and it is important to go through the right process each time you place a wager to give yourself the best opportunity to make a profit long-term.
Of course, lots of people just bet on football for fun and aren’t too concerned with their net returns at the end of the year, but if you are looking to take it more seriously, then be sure to follow the below principles.
Only Place Value Bets
One of the most important things to understand within football betting is the concept of value.
Big odds don’t necessarily represent value every time, even if they may look attractive. Value is defined by comparing the price offered with the actual probability of the outcome.
Now, it’s not always easy to work out the probability, and that is why odds might differ across the board, but if you do your research and find a price that implies a probability that you believe is too low, then there could be a value bet in there.
For example, if a player has registered a shot on target in nine of his last 18 games, you might think his odds should be Evens to manage one in the next game. If he is, says, 2/1, then depending on the opposition and the position he is playing in for this game, it could be a good bet.
Claim Betting Offers
Every online bookmaker has a welcome offer, but lots will also provide existing customers with weekly deals, and if they make sense for you to claim, you should take advantage of them.
Free bet clubs or ‘Bet and Get’ style promotions are very beneficial, especially if you are just being rewarded for placing bets that you would have placed anyway.
Other excellent betting site offers include Acca insurance, accumulator bonus, and enhanced odds.
Look For the Best Odds
Just because you have found a bet that you think is good value on a betting site, that doesn’t mean you won’t find even better odds elsewhere.
It is worth being registered with multiple bookmakers so that you can go for the best price across all of them.
Admittedly, it is trickier to do this when betting in-play as there isn’t always time, but as a general rule, always look around for the best odds.
Specialize in Niche Leagues and Markets
It can be tempting to stick to the English Premier League and UEFA Champions League since they are the biggest and best, but you are less likely to find value in these leagues because the odds are set by sophisticated algorithms and have been carefully cross-referenced.
That is not to say that you can’t do well on the top leagues, but you may be better off looking into markets that most punters don’t think about, such as free-kicks, player props, corners, and similar bets.
An even better solution is to focus on smaller leagues, but ones that are big enough to have a lot of markets on betting sites. Bet365 is rated highly when it comes to the number of leagues and available bets on offer.
There may be a lot of football on television, but that does not mean that you need to bet every game. If you want to put an accumulator on for some interest, then keep the stakes small.
In the long run, it is better to make a small number of quality bets than lots of bets that you’re not fully committed to.