Snoop Dogg is synonymous with marijuana, and the hip-hop legend’s newest gig puts cannabis directly into his job title.
Snoop announced this week that he’s partnered with Roobet, an online cryptocurrency casino, to become their “Chief Ganjaroo Officer.” In the promotional role, the rap legend and NFT (non-fungible token) influencer will help market the online crypto casino.
THA DOGG IS HOME
X @snoopdogg x Roobet pic.twitter.com/m9ldBRbHR9
— Roobet (@Roobet) March 1, 2023
Roobet is a subsidiary of Raw Entertainment B.V., an online gaming firm based and licensed in Curacao. The South American island country near Aruba is a hub for offshore iGaming and online bookmaking platforms.
Roobet is an online casino that allows players to gamble with cryptocurrencies, including bitcoin, Ethereum, and Litecoin.
The site offers more than 2,000 slot machines and interactive table games. The casino says one of its more popular games is its proprietary roulette offering that simply challenges players to wager on what color symbol the pill will land on. Roobet also offers cryptocurrency sports betting.
Roobet is blocked in the US and throughout most of Europe.
Developing a Brand
Roobet co-founder Matt Duea explained that bringing on Snoop Dogg, a celebrity who rarely needs an introduction, is about building the crypto casino’s brand. Launched in 2019, Roobet claims to be one of the fastest-growing crypto casinos in the world.
“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary,” said Duea. “Together, we’re going to truly revolutionize the online entertainment experience.”
Duea explained that Roobet seeks to provide the “most exciting and immersive online casino experience” available.
“With Snoop by our side, the future of digital entertainment is looking brighter than ever,” Duea added.
Snoop said he was attracted to the sponsorship opportunity because of Roobet’s brand uniqueness.
These guys are doing something different,” Snoop said. “This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment.”
Roobet said Snoop will lend his entertainment industry and brand expertise to the casino enterprise.
The December arrest of Sam Bankman-Fried, the co-founder and CEO of FTX, once a leading cryptocurrency exchange, devastated the crypto industry.
Prior to his arrest in the Bahamas where FTX was headquartered, bitcoin was trading above $20,000. Bankman-Fried being charged with wire fraud, commodities fraud, securities fraud, money laundering, and campaign finance law violations sent bitcoin into a nosedive, with the cryptocurrency trading below $17,000 just weeks later.
Bankman-Fried is alleged to have used customers’ FTX crypto holdings to make risky investments through another company he founded, Alameda Research. When reports surfaced about FTX funds being improperly used to fund Alameda, customers began withdrawing their crypto holdings, which led to FTX filing for bankruptcy when it couldn’t complete the requested transactions.
Some Wall Street observers felt FTX’s demise would permanently hurt the crypto markets, but prices have since rebounded. Bitcoin is trading above $23,300 this morning — though that’s about 47% below where the digital currency was trading at this time last year.
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