The International Betting Integrity Association (IBIA) has a new face to represent its causes. The global sports integrity body appointed former professional basketball player Jean-François Reymond as its Athlete Education Ambassador.
The IBIA wants to stamp out fraud and match-fixing in all sports. It proactively works with sports teams and organizations around the world, developing programs to clean up all sports.
One of the IBIA’s ongoing endeavors is to provide greater educational opportunities that, among other things, emphasizes the signs of potential match-fixing. To help its cause, the organization tapped a long-time feature of European basketball to be its ambassador.
The IBIA Has a New Frontman
The IBIA announced this week the appointment of its new Athlete Education Ambassador. Former French basketball player Jean-François Reymond will now help the organization promote sports betting education globally, especially in the fast-growing markets of the Americas.
The IBIA explained in an announcement that Reymond will work closely with stakeholders to fulfill its mission. He will also team up with the IBIA’s player associations and partners in a variety of jurisdictions to establish and support sports betting education campaigns.
Jean-François has been at the forefront of betting integrity education in Europe since its inception. He led the development of key principles on sports betting for athletes and, as a former professional, his understanding of the importance of establishing trust and direct access to players has been instrumental in shaping the way betting education is approached,” stated IBIA CEO Khalid Ali.
Reymond brings a wealth of knowledge and experience. He has worked with athletes and in the regulated betting sector for years. After serving as a professional basketball player for more than 12 years, he became the EU Secretary General for Athletes in 2012, where he led two major European sports betting education projects.
In addition, Reymond was a member of France’s initiative to combat the manipulation of sports competitions between 2016 and 2019. Until 2017, he was also VP of the World Players Association.
IBIA Leads the Way in Global Sports Integrity
The IBIA acts as a representative of the regulated betting industry in the fight against corruption in betting. Its goal is to protect the integrity of sport. In February, as part of its international expansion, it announced the launch of its integrity monitoring service in the US and Canada.
Recently, it also signed a working agreement with the Canadian Gaming Association (CGA). It followed that up with another with the Colombian equivalent, the Federation of Lucky and Gambling Entrepreneurs (FECOLJUEGOS). In both cases, the IBIA is working on projects to protect the integrity of sport and sports betting in those markets.
Protecting the integrity of sport means protecting the integrity of athletes. The lack of knowledge of a growing number of different regulatory models and sports rules is creating an increasingly challenging environment for athletes,” said Reymond.
Last year, the IBIA reported 236 cases of suspicious sports betting. This number represents a decrease of 13% from the 270 cases reported in 2020. The questionable activity was mostly seen in tennis and soccer, but also spanned another 11 sports. Europe was the biggest offender.
The 2021 figure is consistent with recent years. In each of the previous three years, there has been an average of 240 alerts.
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